Responsibility: • Increase traffic to our stores in order to gain sales growth. • Encourage new customers to shop with us and existing customers to shop more frequently, thereby converting them into loyal, long-term customers. • Understanding your Primary Market Area (PMA) and using use this knowledge, together with the national marketing/media strategy to develop a store marketing action and Catalogue distribution plan.
Requirement: • Experience of taking commercial decisions based on local market information • Interest in home furnishing as well as a curiosity about people’s life at home • Interest in what is happening in the local market, and an ability to quickly develop knowledge of the local market and business conditions • Ability to set expectations and provide clear direction
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